零食行业的未来趋势。

The future trend of snack industry is as follows: snack industry development into the fast lane. The pace of consumption upgrading is accelerating, new retail channels are emerging rapidly, and the development of the snack industry has stepped into the fast lane, showing the characteristics of “fast, wide, more and changing”

First, the consumption environment has been upgraded, and consumers have the courage and willingness to spend.

Second, the consumption power is upgraded, snack consumption has become a part of life.

Third, the consumption content is upgraded, and the demand for “quality” is awakened. Consumers expect personalization and self-realization of social identity, and emotional needs are placed behind the goods and services.

The fourth is the upgrading of consumption mode, the development of network technology, shopping breaks the restriction of time and space, the change of consumption concept, the popularity of consumer finance, the longer consumption time, the wider consumption radius, the earlier consumption expectation, the diversification and fragmentation of consumption.