What we do in popcorn market,
Caramel Popcorn,

How popcorn works

The common popcorn is made by putting corn, butter and sugar into the popcorn machine.
Caramel flavored INDIAM popcorn take the right amount of corn (or rice) into the popcorn pot, and seal the top cover, and then put the popcorn pot on the stove to rotate continuously to make it evenly heated, you can explode delicious popcorn.
This is because in the process of heating, the temperature in the pot is rising, and the pressure of the gas in the pot is also increasing. When the temperature rises to a certain extent, the rice grains will gradually become soft, and most of the water in the rice grains will become water vapor. Due to the high temperature, the pressure of water vapor is very high, which makes the softened rice grains expand.

General pot, refined oil or butter (choose one or each half can be added), corn, are 1:1 flat at the bottom! After all the ingredients are put into the pot, turn on the low heat and shake it from time to time. You can stir it with chopsticks until it is the first to burst. You can put more sugar into the popcorn if you like. (don’t put it early. The oil and sugar will scorch quickly when heated) then cover the pot completely, or it will all fly out of the pot! Then you can hear the sound of rapid explosion continuously. When the sound speed slows down, you can leave the fire.

Cold for a few seconds, otherwise there will be splashing popcorn from time to time, you can also let the waste heat to explode the unexplained, and then you can start the pot.

Note: when the sound slows down, you must leave the fire. Don’t be reluctant to leave the one that doesn’t explode below. Don’t stay on the fire for too long. It will be completely burnt.

 Value is always the most important thing to consumers

Product pain points: High theater popcorn premium, inconsistent taste, no brand attributes.

Microwave popcorn needs to be at home, limited by specific scenarios

Roadside popcorn unknown sanitary conditions and unstable factors.

The most convenient way: Indian popcorn is ISO22000 quality management system certified (highlighting performance)

Solution

We use an automatic production line to ensure that each Indiam popcorn is of the same quality, with the perfect combination of appearance and taste.

We use milk tea cups, which are beautiful and easy to carry, not only for tasting at the cinema, but also for eating at any time during outings, office trips, and other occasions.

We have cooperated with thousands of stores in China, such as supermarket chains, convenience stores, and online stores such as Tmall, Taobao and Ali, so it is convenient to buy.

Market Size
The global popcorn production was 2,277.4 kilotons in 2018.

According to data analysis by China Industry Information Network, the global popcorn market size is expected to grow from $6,963.1 million in 2018 to $11,848.2 million between 2018 and 2025.

China’s popcorn market will grow from $13.3 billion to $18.61 billion

Channel
China Market Validation

Survey of 6,114 large supermarkets in China, 5,525 selling Indiam popcorn .

A supermarket sells 280,000 more during a single sale

A total of 6.3 million barrels sold in 2019

Channel name: Yonghui, Beiguo, Carrefour, 711, etc.

(for market planning)
Enter the mainstream supermarkets and grocery stores and convenience stores, the initial category and product awareness are insufficient, through the mainstream channels to cover a full range of scenes with a large number of consumer contact and make up for it, and gradually enter the mainstream consumer vision to establish consumer awareness.
Starting from the capital city or economic center, and radiating to the surrounding area.

Positioned as a mid-range snack food, “want to eat healthier” as the product positioning, using highly creative and eye-catching advertising to deepen consumers’ impression, expanding the brand connotation through social network platforms, and opening online channels.

Adoption Strategy

1. Take me on a spring trip during Chinese New Year
2. World Cup Popcorn
3. Gifts for the start of the school day
4. Community Cup
5. Chinese New Year Lucky Cup
6. Coca-Cola co-branding
7. Chopper Auto co-branding
8. Featured Indian mini show

Our popcorn own brand is :  INDIAM 
Our INDIAM Popcorn is top brand and very famous in Chinese market 
All the INDIAM popcorn is gluten-free ,GMO-free and zero-trans fat
Our non-GMO kernels are sourced from the best farms in the world
We got highly recognize by our JAPAN customers and we already built steady long-term cooperation .They are very satisfied with our INDIAM popcorn .

Hebei Cici Co.,Ltd
ADD: Jinzhou Industrial Park,Hebei ,province,China
TEL: +86 -311-8511 8880 / 8881

Oscar Yu – Sales manager
Email: oscaryu@ldxs.com.cn
www.indiampopcorn.com